Your Brand Is Your Business - Market It!
Oct 30
As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...
Continue Reading8 Graphic Design Mistakes to Avoid
Jun 12
From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...
Continue Reading7 Ways to Instantly Make Your Website More User-Friendly
May 21
With more and more people preferring to conduct business exclusively online, a user-friendly website isn't just desirable, it's required if you want to be successful. These seven tips will help you...
Continue ReadingThe Power of Promo: Why People Love Freebies
Oct 26, 2025
Getting free items can feel like winning the lottery. Whether it's a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something for ...
Continue ReadingWhy You Should Consider A New Hire Welcoming Kit
Sep 4, 2025
Did you know that according to Gallup, only 12% of employees feel they have experienced a good onboarding experience? Onboarding is more than just filling out the mandatory HR paperwork and some tr...
Continue Reading5 Invaluable Marketing Books to Help Grow Your Brand
Jul 14, 2025
In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...
Continue Reading6 Reasons You Need a Company Store
Jun 30, 2025
As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...
Continue ReadingHow One Hour Can Determine Your Success
May 25, 2025
After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ...
Continue ReadingYour Graphic & Web Design Cheat Sheet
Apr 27, 2025
The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we've put together a cheat sheet with answers to some of the top graphic de...
Continue ReadingWhat’s Up With Unboxing Videos? The Trend You Must Try
Apr 20, 2025
We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...
Continue Reading6 Helpful Tips to Address Unhappy Customers
Mar 30, 2025
It's the moment you dread. The phone call you don't want to pick up. The review you're scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming and humiliatin...
Continue ReadingLeading the Workplace: How to Develop Your Leadership Skills
Mar 2, 2025
Do you want to lead? Or, are you already in a management or supervisory role and want to be the best leader you can be? Then we've got good news for you. No matter what your current position is lik...
Continue ReadingThe Power of Perceived Value
Jan 4, 2025
In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...
Continue ReadingGeneration Z vs. Millennials: What’s the Difference?
Dec 6, 2024
We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, "killing" chain restaurants, and being social media obsessed. But what actually defines a millenn...
Continue ReadingWhy You Need Promotional Products
Nov 29, 2024
In a world of ever-changing advertisement trends, there is one marketing solution that never grows old - promotional products. Studies show promotional products were ranked as the highest advertisi...
Continue ReadingHow to Make Rush Orders Less Stressful
Aug 13, 2024
Whether you just found out you need products for an event soon, or someone forgot to place an order, sometimes rush orders just happen. And that's okay! Getting your order in last minute doesn't me...
Continue ReadingAdvice for Getting the Most Out of a Business Trip
Jul 22, 2024
Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of busine...
Continue Reading5 Simple Tips to Organize and Run Effective Meetings
Feb 28, 2024
If you work from 9 to 5, chances are you've sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn't matter the industry you are in, meetings are inevitable....
Continue ReadingThe Best Apps For Organization
Dec 1, 2023
For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year - especially in an increasingly digital age where social media, a million calendar reminders...
Continue ReadingSustainability & Environmental Responsibility: Why it Matters
Aug 19, 2023
As the reality of our planet's changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 2018 ...
Continue ReadingHow to Put Together an Onboarding Kit
Jul 28, 2023
Employee engagement starts the second a new employee walks in the door, so it's important for companies to make a good impression on their first day! The onboarding process shouldn't just be about ...
Continue ReadingHow Promo Products Can Make a Lasting Impression
May 23, 2023
How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how ...
Continue ReadingCustomer Experience + Branding: The Relationship Goals of Marketing
Mar 26, 2023
Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand's values. But the truth is, positive customer experiences can be difficul...
Continue ReadingHow to Juggle Work and Life Balance Like a Boss
Feb 4, 2023
Sometimes life gets hard. You don't have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can ge...
Continue Reading9 Useful Apps for Sales & Marketing Professionals
Nov 22, 2022
Your phone's ringing off the hook. You've got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how you're ever...
Continue ReadingHow to Choose Uniforms the Whole Team Will Love
Nov 15, 2022
If you've been in the workforce for a couple of years, you've probably had to wear a company uniform at one point or another! Across all industries, trades, and professions, uniforms are common - t...
Continue Reading5 Healthy Tips for Business Trips
Sep 17, 2022
So, you're traveling for work again. There are only 365 days in the year, can you recall how many days you've been on the road? It doesn't matter if you are traveling internationally to Hong Kong,...
Continue Reading6 Books That Every Business Owner Should Read
Aug 26, 2022
As business owners, it's crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it's als...
Continue ReadingImprint Everything: A Guide to Printing Methods
May 7, 2022
Once you've found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decorati...
Continue ReadingProduct Safety: What You Need to Know
Apr 29, 2022
No matter what they're purchasing, no one wants their products to be unsafe - it's a no-brainer! In the United States, there are several different product safety regulations that promotional produc...
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